scream • er (skree-mer) n. 1. A person or thing that screams. 2. Something or someone causing screams of excitement, laughter, or the like. 3. An exclamation point. 4. A sensational headline. 5. A moment in your day worthy of a scream, an exclamation point and a sensational headline!
At Screamer, we're inspired by those moments in life worth screaming about. Be it untouched fresh powder or a perfect sunny day of that feeling you get inside when you (finally) land your first backside 180. Riding, skiing, snowboarding, climbing, hiking, backpacking, running, playing, living, whatever your passion...we all have 'em, and we all want 'em...those are the moments that inspire our brand. We call them SCREAMER'S.
SCREAMER® is our brand for fashionable, high-performance headwear, scarves and gloves/mitts. ScreamerWear® is our brand for matching collections of Chic, Sophisticated and Street Savvy ensembles. Yarns that are blended, dyed, and knit into textures that are on-point with today's fashion.
Many of our pieces are handmade from artisans working in villages and farms. As these artisans age, they are becoming a vanishing group as younger family members opt to choose other professions. ScreamerWear® offers support to these artisans and give you an opportunity to own a heritage product.
By Jan Burkholder, President
Back in 1992, Steve (Burkholder, Screamer's CEO) and I had recently met and were both working square-peg-in-round-hole type jobs. Our professional careers were hardly full of days full of SCREAMERS so we made up for it in our personal lives, always seeking some fun, often accomplished through a mutual love of the outdoors; biking, hiking, skiing and more. In early 1993 we gathered a group of our 24 closest ski friends and headed for the powder of Park City, Utah in pursuit of some mid-winter Screamers.
On a whim we decided it would be fun to make the whole group matching hats as an easy way to spot each other on the slopes. Unbeknownst to us at the time, those were the first few stitches in the now long history of Screamer Hats. Looking back now, we're both so pleased and proud that the birth of Screamer Hats authentically grew out of a simple desire to have some fun with friends. The genesis of the whole company truly was Steve and I seeking some Screamer moments with our friends. This became the core mantra of our company.
Getting back to the story...a friend had suggested that I make the hats for Steve and I a bit different, to signify we were the group's ring-leaders. So be it, I did. I guess I did so just enough to be attention grabbing as one fine day we were walking past the plentiful shops in Park City heading for the gondola when a store owner actually came running out of his shop and said, "I love your hats! Where did you get them? I want to buy some."
We proceeded to tell this man our story, and he proceeded to convince us we had stumbled upon some hats with great potential and that we should show them to the ski world at the upcoming Las Vegas Ski Industries America (SIA) trade show. When he said that he touched a personal nerve for me. At the time I was employed with Eddie Bauer. I routinely asked my boss to represent the company at that specific trade show but was just as routinely turned down because I was not a corporate buyer. Now, it was almost as if the show was coming to me.
As I said, at that moment our professional lives were nothing to scream about so Steve and I decided to pick up that snowball and run with it. The SIA show was just two weeks away.
To begin with, we needed a company name and after creating an extensive list of possibilities, literally while waiting in line for and riding ski lifts, Steve said, "How about Screamer?" Instantly, it all seemed to become clear. For us it had become about taking hold of your life, about getting out of dead-end jobs, about doing something with passion. No more 'Someday I'm gonna…' It was about making someday a day of the week, of every week, and filling those somedays full of Screamer moments.
For the next two weeks, our mad dash to bring Screamer Hats to life in time for the SIA show were some of the longest, hardest working days of our lives…and we loved every exhausting minute. That first show launched our company. Despite our makeshift booth and last minute everything, buyers came, they liked, and they bought.
It's remarkable, humbling and infinitely rewarding to know that our hats are literally now sold around the world. With each and every sale, every time someone, anyone, pulls on one of our hats, we hope that woven into the fabric is just a tiny bit of something that inspires the owner of that head to go fill their day with one or two Screamers of their own.